What we believe.
Four principles that guide every bottle, every scent, every decision we make.
01.
Plant-powered, proudly
We start with what grows, not what's synthesised. Our hero active is catnip — its nepetalactone has out-performed DEET in peer-reviewed lab studies. No DEET, no compromise.
02.
Built like a fragrance
Four moods, four scents, all developed on a real perfumer's pyramid — not just a 'mosquito smell'. So your repellent doubles as your everyday spritz.
03.
Kind on skin
Glycerine, patchouli and our essential-oil blend mean your skin ends softer than it started. We formulate at pH 5.5–6.5 — exactly where healthy skin sits.
04.
Made in small batches
No warehouses of chemicals. Easy to carry. Stylish on the dresser. Built between Pune and Mumbai by three operators with 80 cumulative years in brand and retail.
A note from the founders
"We wanted a bug spray that lived on your dresser, not in your junk drawer."
When Kaustubh's teenage son refused to wear the family repellent — calling it 'uncool, smelly, not his vibe' — we realised the problem wasn't a teenager's vanity. It was that no one had built a repellent that worked AND that you'd actually reach for. Citronella was too sharp, DEET was an old chemical, and every existing pack looked like an ointment tube.
So we went hunting and landed on catnip — a Plant Powered the lab studies have shown can outperform DEET. We layered it with patchouli, rosemary and 2% glycerine, set the formula at skin-matched pH 5.5–6.5, and gave it a fragrance pyramid in four moods. Then we put it in a stylish fine-mist bottle. Superfly was born.
— Urvashi, Kshiteesh & Kaustubh — founders